Further, they're a way to occupy space in the feed of someone who actively avoids advertising. These may be a bit more focused, but they provide behind-the-scenes access to the brains behind the brand: what they like, why they gravitate toward a certain style over another, and who they look up to. It's why brands like Aimé Leon Dore, Rowing Blazers and Knickerbocker run mood boards, too: Source (formerly Leon Dore), and respectively. But, they've proven something: if you can captivate an audience you can surely turn them into consumers. Is it the fault of any of these pages that the Internet's turned into one giant shopping mall? No. You're supposed to feel inspired by their posts encouraged to ogle at the nice cars and fancy clothes prompted to shop a brand-new release doomed to compare covetable streetwear drops you don't own to the items you do. It's a melting pot of what's new, what inspired it, and who wore it - with a mix of humor and a hefty dose of hedonism. The account's followers understand the role a page like theirs plays. But, by no means are they undermining their own launch. In the world of uber competitive consumerism, spotlighting someone else's product while you still have inventory left to sell might seem like a cardinal sin. Alongside a post promoting their own drop, will introduce another collab coming out the same week from two totally different designers. Surprisingly, these pages don't do much to slow it down. Because these Instagrammers have a better sense for what the streetwear consumer wants, the drops rarely flop.īut the hype can fade fast. And these usually sell out quick! Like, really quick.
Namely, collaborations with much larger companies, pop culture icons, and other designers. Nowadays accounts like and can parlay Instagram posts into physical products. It's cumulative, curatorial work with, up until a few years ago, no clear end goal. Every single upload is further context for what's to come. Hours later, they'll post a picture of metallic green Jordan 1s - again, without a caption. On a Friday morning, for example, might post a slideshow comprising portraits of planets without a caption. These random streams of consciousness flow together surprisingly seamlessly. It’s just a reference or the base of a thought and things catapult from there, a random stream of consciousness that’s based on what I see and appreciate in the moment.” “I don’t see my account as a mood board necessarily. “Anything can become a mood board,” the anonymous poster behind account said in an interview. Instagram accounts aplenty - curate what many call "mood boards." Better explained as ever-growing visual archives spanning reference images, snippets from runway shows, paparazzi photos of particularly memorable pop culture moments, music videos, and sports highlights, they've become quite the sensation - and scalable resource.
0 kommentar(er)
